Thursday, May 29, 2008
Get Carried Away? GET CARRIED AWAY??!!?? So New Line Cinema and HBO secure a multi-million dollar marketing budget, partner with their overpaid, slovenly mouthbreather creatives and come up with fucking "Get Carried Away" as the tagline for one of the most anticipated movies of the summer? Something that an 8th grader from Oregon who dreams of being a copywriter would probably deem a bit too simple. God, no wonder New Line folded. The KKK ad below was bad, but this is just offensive.
P.S. Yes, I'm still seeing it. I'm sure when the numbers come in Monday morning the lead douchebag on the marketing team will be buying himself a new condo in Miami.
Tuesday, May 20, 2008
Back when I was under the delusion of being a creative, I sat in my portfolio class and watched a reel of different agencies' work. I noticed a great many things that were vaguely racist, sexist, and/or homophobic, but I noticed that nobody else in the room was exhibiting any kind of discomfort with these things. Did I mention that I was the only black person in the class? Now I don't doubt that some young creative thought they were being "hip and edgy" with this ad, but there are just so many things wrong with it. Did they not think that the KKK might not be the best organization to associate the brand with? Did they want to make the black guy "extra" black by putting an afro on him? Seriously, nobody black or otherwise has worn an afro since 1979 without irony. The sad thing is that this piece literally went through dozens of people before it made its way to print, without one of them taking the time to step back and really think about what they were doing. How many black people were involved in the creative process of this? I'm taking bets. I'd be willing to bet that it's at or less than the number that sat in my Portfolio 1 Class at Syracuse University.